Olipop: Tastes As Good As It Feels
Insight: People want to drink soda, but they don’t want to feel yucky after.
Big Idea: Enjoy soda without feeling like shit.
Awards:
Ads of the World
Graphis New Talent - Gold
Art Director: Kari Marvel
Copywriter: Hank Ihle
SNAPCHAT: The Can-Fessional
A snapchat filter that recognizes soda cans, providing warnings about traditional soda. Through the lens, Olipop cans become fuzzy animals while traditional soda cans populate a warning about their health risks.
NON-TRADITIONAL: The Feel-Good Wrap
This non-traditional idea is a collection of limited edition Olipop Koozie that has a fuzzy texture on the outside as opposed to the typical aluminum can finish.
